The longstanding BYU-Idaho Alumni magazine had transitioned online. The title changed from "BYU-Idaho Online Magazine" to "Upward: BYU-Idaho's Online Update." The strategy was changed too. Instead of traditional web page articles, the content would be more conducive to the online experience (i.e., infographics, videos, photo galleries). I was responsible for developing a new visual identity and UX/UI for the site.