The website wasn't really a priority for the university for quite some time. Only modest changes were made from the time it was created in 2001. In 2011, Information Technology and University Relations began to collaborate, argue, and shake things up. My team and I were brought in to help make some positive changes. There were so many competing voices and vested interests, our first attempt (below) was overly complex. However, the team was committed to continual improvements.
The site served for several years. However, mobile browsers were changing the game fast. We now had dedicated web personnel, including web analysts looking at the data. We needed a way to iterate quickly and respond to these analytics. We opted to use a Bootstrap framework as it was already set up for responsive browser design. Our CMS had improved it capabilities as well. Using this new technology, Jeff Dunster created a PageBuilder application for our site. It allows webmasters to build pages with pre-designed components. I consulted on and designed components for several years during this process. Once it was nearly complete, I used the PageBuilder components to make the current BYU-Idaho homepage as it stands today. It's responsive and easy to change at a moments notice. Analytics has been added to better measure future user activity.