Health Tree. Visual Identity.
Developed the logo identity for Health Tree, a website concept that combines ancestry data and personal health choices to help users better understand potential health risks, predict longevity trends, and make informed lifestyle decisions. The platform is designed to provide personalized insights into genetic predispositions and conditions that may be more prevalent based on family heritage.
We're moving away from the usual "medical blue" in this brand strategy. This palette pairs teal with coral instead. Teal carries the weight: trust, health, renewal. Coral brings the energy: alerts, guidance, intervention, progress, warmth.
Color split:
• Teal and neutrals: 70–80%
• Coral accents: 10–20%
• White or warm gray fills the rest
The logo combines the caduceus staff with stylized, technology-inspired leaves, representing the relationship between health, ancestry, and data-driven insights.