BYU-Idaho Online Magazine: UX/UI Transition
The longstanding BYU-Idaho Alumni magazine had transitioned online. After several years, readership was down and changes were in order.
We rebranded. The title changed from "BYU-Idaho Online Magazine" to "Upward: BYU-Idaho's Online Update." The strategy was changed too. Instead of traditional articles on a webpage, the content would be things more conducive to the online experience (ie. infographics, videos, photo galleries). I was responsible for developing a new visual identity and UX/UI for the site.
I created this slide deck, and pitched the new strategy, branding, and UX/UI to BYU-Idaho's University Communication Council.