Rogue.Fit
A concept for a web and mobile app connecting local fitness mentors with clients pursuing personalized fitness paths. Built with WordPress & Bootstrap. HTML/CSS. UX/UI Design. Branding. User Research.
Research Phase
➝ Began with in-depth research to gather insights and establish a strong strategic foundation.
Audience Development
➝ Analyzed findings to define the target audience and developed personas that reflected their goals and needs.
Branding
➝ Built a brand identity inspired by user personas, designed to connect meaningfully with the intended audience.
User Experience Prototyping
➝ Created sitemaps and user flows to design an intuitive, seamless app experience.
Wireframing and Testing
➝ Designed and tested wireframes with a user-centered focus, refining interactions for clarity and ease.
Responsive Website Development
➝ Coded the final product using Bootstrap, ensuring responsiveness and accessibility across all devices.