I developed a concept for a web/mobile app that connects local fitness mentors with clients who want get in shape in a non-traditional, fun way. I laid the groundwork through research. Then with the data, I developed the target audience and personas accordingly. Based on the personas I designed a brand that would appeal to the audience. Next I prototyped the user experience with sitemaps and workflows. Finally, after wireframing and testing, I coded the site using a Bootstrap framework to ensure a responsive website.