I developed a web/mobile app concept that connects local fitness mentors with clients who want to get in shape in a non-traditional way. I laid the groundwork through research. Then with the data, I developed the target audience and personas accordingly. Based on the personas, I designed a brand that would appeal to the audience. Next, I prototyped the user experience with sitemaps and workflows. Finally, after wire-framing and testing, I coded the site using a Bootstrap framework to ensure a responsive website.