Rogue.Fit
I conceived an idea for a web and mobile app that bridges the gap between local fitness mentors and clients seeking a unique fitness journey.
WordPress Bootstrap. HTML/CSS. UX/UI. Branding. User Research. Process Book ➞
![](https://cdn.myportfolio.com/b357f459-8f9a-4410-b92a-7a6db10f5def/fcf5dccf-272c-4af5-9464-43f6ca3d1955_rw_1920.jpg?h=44202e1fb287b3c1126455e5c3722b73)
![](https://cdn.myportfolio.com/b357f459-8f9a-4410-b92a-7a6db10f5def/d989495e-1bcd-49c0-bbcf-b4d7251e1dc8_rw_1920.jpg?h=9e0beb9fd9f1913ae80fcd52ad8c8ebe)
![](https://cdn.myportfolio.com/b357f459-8f9a-4410-b92a-7a6db10f5def/cff41e07-d6eb-4e29-89b8-4f402c5df920_rw_1920.jpg?h=8595cdb1c26362bc176cc1eae3c43638)
![](https://cdn.myportfolio.com/b357f459-8f9a-4410-b92a-7a6db10f5def/5570f5aa-8146-4035-bde0-7a4d91b3c8ec_rw_1920.png?h=deb8223b101c84d0fbbea72fa38e7da2)
Research Phase:
➝ I kicked things off by digging deep into research, gathering valuable insights to lay a solid foundation.
Audience Development:
➝ With the data in hand, I crafted a detailed understanding of our target audience and carved out personas tailored to their needs.
Branding:
➝ Taking cues from these personas, I sculpted a brand identity that resonated with our audience, ensuring a strong connection.
User Experience Prototyping:
➝ To ensure a smooth and intuitive user experience, I mapped out sitemaps and workflows, guiding users seamlessly through the app's functionalities.
Wireframing and Testing:
➝ Every aspect was designed, wireframed, and tested, with a focus on user-centric design principles.
Responsive Website Development:
➝ Finally, I brought this vision to life through coding, using the Bootstrap framework to guarantee a responsive and adaptable website, accessible across various devices.