I took a fresh approach to revamp an underperforming journaling app, with a keen eye on catering to the Baby Boomer audience. In my proposal, I suggested rebranding the app from JRNL to a more relatable and user-friendly name — Stories.
UX/UI Design. Illustration. Research. User Testing.​​​​​​​ Process Book ➞
Research Phase:
SWOT Competitive Analysis: I delved into the strengths, weaknesses, opportunities, and threats in the journaling app market.
Observational User Testing: I observed how potential users interacted with journaling apps to identify pain points and opportunities.
Anonymous Survey: I gathered insights through an anonymous survey to understand user preferences and expectations.
User Interviews: One-on-one interviews with users helped me gain deeper insights into their needs and aspirations.
Competitive Research: I dissected competing apps to learn from their successes and failures.

Design Phase:
Audits: A comprehensive review of the existing app's design and functionality.
Persona Development: I crafted user personas to guide our design decisions and ensure I was catering to our target audience.
Task Flows: Careful planning of user interactions and workflows to ensure a seamless experience.
Wireframes: We created wireframes to outline the app's structure and layout, keeping functionality and simplicity in mind.
User Tests: Iterative user testing helped us refine the design based on real user feedback.
Branding: The app's name and visual identity were carefully chosen to resonate with our Baby Boomer audience.
User Interface Design: A user-friendly and accessible interface was developed with an emphasis on clear navigation.
Illustration: Illustrations were incorporated to enhance the storytelling aspect of the app.

The end result is an app, that not only meets the specific needs of Baby Boomers but also stands as a testament to our commitment to user-centered design. We're proud to present a revamped app that is not only functionally robust but also emotionally resonant with its users.
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