A retooled underperforming journaling app, now focused on the Baby Boomer niche, I proposed that the name “JRNL” be renamed “Stories.” The redesign process involved SWOT competitive analysis, observational user-testing, an anonymous survey, user interviews, competitive research, audits, persona development, task flows, wireframes, user tests, branding, user interface design, and illustration. 
Design. Illustration. Research. User Testing.​​​​​​​ Process Book ➞
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