I took an underutilized journaling app and refocused its UX/UI for the Baby Boomer niche. I proposed that the name "JRNL" be renamed "Stories." I conducted research and audits, developed personas, built task flows, and tested wireframes before finalizing the user experience, branding, design, and illustration.

Personas

I conducted a SWOT competitive analysis, observational user-testing of the existing product, an anonymous survey, and interviews of potential users.

Original app usability test

Survey Results

Group Interview Results

Site Map and the user tasks based upon it.

Paper tests based on user tasks.

I conducted a SWOT competitive analysis, observational user-testing of the existing product, an anonymous survey, and interviews of potential users.